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Get 20% off with code BLACKLOVE! FREE SHIPPING ON ORDERS $100 OR MORE-USA & CANADA!
Hi there, my name is Angel Okumu Creech and I am the founder of Native Kurls (a vegan hair care brand for textured hair). I was born and raised in East Africa Uganda and moved to United states about 13 years ago.
My business Native Kurls is very dear to me since it was born out of a dark place but now a living a testament to tenacity, courage and hope.
In 2009, running from a tremendously abusive relationship, I watched my mother leave with my 2 months old baby to return to Africa while I checked myself into a homeless shelter in Cambridge, MA. You, see it was either that or remain at the mercy of a sadistic abusive man because my visa had expired, and I was technically undocumented.
For the next 11months I would watch my hair slowly fall out as a result of extreme stress, harsh winter conditions, limited hygiene opportunities and even more so, very few-hard to access hair care products for hair like mine. During that period, I hoped around form shelter to shelter (there were limited permanent beds), surviving on donations from various donors which obviously lacked essential items for hair like mine.
Eventually I cut all my hair off because it was beyond damaged from the prolonged exposure to the wrong haircare products. For the next couple of months, I resorted to wearing hats or head wraps daily which robbed me of a big part of my identity because I felt less “beautiful” with a bald head.
When I finally successfully navigated the immigration process and got my first small studio in Marlborough, MA. I embarked on a journey of self-healing that involved skin care, weight-gain and last but not least, growing my hair back. I committed myself to a chemical free revival basing on my African heritage that is embedded in an organic or natural lifestyle.
As I shopped for hair care products, I slowly came to the realization that chemical free vegan hair products formulated specifically for textured hair were far & few. Most stores either had none or a very small aisle dedicated to multicultural skin and haircare which unfortunately were usually understocked. I used to have to either purchase the products online or make a special trip all way to a certain part of Boston to a beauty store that specifically sold multicultural products.
That is when the idea to start my own natural haircare company for textured hair downed upon. I processed that I could literally be “the change I wanted to see in the world”. My hair care line would stand for all the qualities that reflected my beliefs….vegan, paraben free, sulfate free and cruelty free.
As you know, l Its one thing to dream, and another to execute so it took me years to juggle school, raising a family while researching and sourcing products for this dream of mine. In early 2020 with the support of my husband, we finally launched my dream with our savings, but no sooner had we given out my first samples, when covid pandemic reared its head. We then made a hard decision to defer my dream until the world, especially our target market was “back” on its feet.
Fast forward, we relaunched Native Kurls last year and today I am proud to introduce to you NATIVEKURLS that was built with the strong belief that "EVERY TYPE OF HAIR IS BEAUTIFUL" because each one of us is WONDERFULY made. I am convinced that beautiful hair comes from a nourished, healthy scalp & when you embrace your unique hair, you feel happier and more confident.
This is why as the founders of Native Kurls we are committed to making NATURAL, INCLUSIVE & EFFECTIVE hair care products—in the best possible way. As a minority owned brand, we celebrate the ideals of beauty, self-expression, history and heritage of multi-cultural textured hair.
Right from the start, our number one goal was to give the world chemical free multicultural haircare essentials for the entire family. From that day forward we have stopped at nothing to create the most original, pure and effective formulas in the hair-care game.
We’ve personally searched the world for the highest quality ethically sourced organic raw materials to present to you luxurious and guilt-free products because we want you to love your hair care rituals.
From our family to yours,
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